Pricing
The Checkup stays free — always. Paid tiers add depth: more buyer-intent prompts, more competitors tracked, real AI-query monitoring, and — at the top — a human analyst doing real work each month, not just a dashboard reporting at you.
Checkup
Self-serve, unlimited, no signup
forever — the free diagnostic entry point
Prospectus's one-off reports range from R950 (Verified Campaign Launch QA) to R12,500 (Annual Report) — each priced individually below, paid once through real PayFast checkout, with no recurring charge.
Growth Report
A one-time, hand-run deep dive — real ranking checks, keyword opportunities, competitor ad research, local presence, and a prioritized fix list. Not a subscription; delivered once, within 3 business days.
once-off · real PayFast checkout
BI Dashboard — Starter
Send us one spreadsheet (Excel or CSV). We ask what you actually want to see, then build a real KPI/breakdown/trend dashboard from your own numbers — Power BI-style, without the Power BI learning curve. Delivered once, within 2 business days. In a hurry? Try the instant CSV version — free preview, full dashboard the moment you pay.
once-off · real PayFast checkout
BI Dashboard — Plus
Multiple sheets or data sources, cross-tab breakdowns, rankings, and trend/anomaly detection. For a business with more than one spreadsheet's worth of story to tell. Delivered once, within 3 business days.
once-off · real PayFast checkout
Annual Report
Send us your logo, photos, video/audio if you have it, and your numbers — we assemble a polished, multi-media annual-report-style document: cover, leadership message, highlights, gallery, and a real BI dashboard section. Delivered once, within 5 business days.
once-off · real PayFast checkout
Media Monitoring Report — Starter
A real month's sweep of press, blogs, podcasts, and radio mentioning your business — sentiment, reach, and where the coverage came from. No accessible South African self-serve alternative exists at any price. Delivered once, within 3 business days.
once-off · real PayFast checkout
Media Monitoring Report — Plus
Everything in Starter, plus share-of-voice against up to 5 named competitors and a journalist/byline tracking summary for future PR relationship-building. Delivered once, within 4 business days.
once-off · real PayFast checkout
Customer Voice Report
What your customers actually say about you — and about up to 3 competitors — sorted into complaints, praise, questions and requests, with the pattern behind each. We read HelloPeter, Google reviews, public forum threads (MyBroadband, Reddit) and public social posts, and every theme is backed by real quotes with links, so you can check it yourself. Includes how quickly and how well each business replies to complaints, and the three fixes that would change the most. Nothing is invented: if there isn't enough public feedback to say something, the report says so. Delivered once, within 4 business days.
once-off · you + up to 3 competitors · real PayFast checkout
Buyer Questions Report
The questions people in South Africa ask before they buy what you sell — and the details that decide it: price, delivery, guarantees, "near me", "vs". Drawn from Google's own search suggestions and "People also ask", Takealot and marketplace searches, and Google Trends, then grouped by where the buyer is in their decision, with the page or answer you're missing for each. Also flags the searches you don't want to see, like "[your brand] complaints" or "scam". We don't have access to exact search volumes and won't make them up — you get which questions exist and which are rising, not invented numbers. Delivered once, within 3 business days.
once-off · real PayFast checkout
Influencer Shortlist
10–15 South African creators who fit your brand, your audience and your budget — each one checked by hand. For every creator: their real accounts (confirmed as theirs, not a lookalike), follower counts and views on recent posts as publicly shown, how often they post, which brands they've already promoted, and anything in their public content a brand should know about before working with them. Plus a suggested first approach and how to keep paid posts properly disclosed. What we can't give you: audience age, gender or location breakdowns — only the creator or the platform's own tools can show those, so we tell you what to ask them for. Delivered once, within 4 business days.
once-off · 10–15 creators · real PayFast checkout
BI Consulting Hour
A real, live hour going through your data with you — Excel, Power BI, or "what should I even be tracking." Cheaper than a junior freelancer's hourly rate on Upwork ($65–95/hr). Pay, then get emailed within 1 business day to schedule.
once-off · real PayFast checkout
Landing Page — Single
A real direct-response landing page — advertorial, listicle, comparison page, or product page — written from your real details and matched to your audience's awareness level. See Landing Page Studio for the full brief. Delivered once, within 2 business days.
once-off · real PayFast checkout
Landing Page Bundle — 3 pages
Test three real angles at once — any mix of advertorial, listicle, comparison, or product pages. A real discount vs. three single pages. Delivered once, within 2 business days.
once-off · real PayFast checkout
Verified Campaign Launch QA
Before you pay for clicks: up to 5 pages of your funnel opened in a real browser on a phone-sized screen, tracking tags confirmed firing (including ones loaded through Tag Manager), UTMs checked through every redirect, a test lead submitted only if you say so, and a check that the page delivers what the ad promises. A written go/no-go report plus a UTM sheet for every ad. Want a quick look first? The free instant check covers one page from its HTML. Delivered within 1 business day.
once-off · up to 5 pages · real PayFast checkout
Analytics Foundation
Google Analytics 4 and Google Tag Manager installed properly, once. We audit the tags already on your site, write a measurement plan with you (what counts as a win, and exactly which events track it), set up a POPIA-ready consent banner first, then install and test every event before anything goes live. We also fix the GA4 settings most installs miss, including payment gateways like PayFast stealing credit for your sales, and connect your ad accounts read-only. You own every account — they're created on your Google login and you give us access, so your data stays yours if you ever leave. We never ask for your passwords. Delivered within 5 business days of access.
once-off · one website · real PayFast checkout
Measurement Reconciliation
Google Ads says 40 conversions, Meta says 31, GA4 says 18, and your bank says something else again. All four can be right — they count different things, over different windows, with different rules about who gets the credit. We take the same month from each of them, line the numbers up next to what actually happened in your business, and tell you which number to use for which decision: what to judge an ad on, what to report to the board, and what to stop arguing about. You get a one-page answer, the full working behind it, and a plain list of what genuinely can't be known with the tracking you have. We don't touch your tracking as part of this — if it needs fixing, we say so and what it would take. Delivered within 4 business days.
once-off · one month compared · real PayFast checkout
South African AI agencies charge R10,000–R25,000 for a readiness audit and R15,000–R55,000 for content automation. These are the pieces of that work we can genuinely deliver — reasoning and judgement, not chatbot or telephony builds. Each one starts with real questions about your business, so none of them are instant.
AI Readiness Audit
We map what your team actually does every week, score which of it is genuinely automatable, cost the real options against current South African market rates, and give you a 30/90-day roadmap — including an honest list of what you should not automate yet. Processes first, tools last. Buying for a marketing team? Tell us in your reply and you get the marketing version: we map how briefs, approvals, campaign QA, reporting and lead handling actually run across your growth, CRM, creative and brand work, record today's hours and turnaround times as a baseline, and show which fixes pay back first. Delivered within 3 business days.
once-off · real PayFast checkout
POPIA & AI Governance Pack
The documents almost nobody actually ships: an AI acceptable-use policy, your record of processing activities, an operator-agreement schedule covering every AI vendor in your stack, consent and call-recording notices, an automated-decision register, and a gap list with owners and dates. A compliance documentation pack — not legal advice, and written to be reviewed by your attorney before you adopt it. Delivered within 5 business days.
once-off · real PayFast checkout
AI Workshop Kit
A half-day AI workshop built around your team's own real tasks — facilitator deck with speaker notes, participant workbook, a prompt playbook for your actual recurring work, a first-draft AI use policy your team writes in the room, and a 30-day follow-through sheet. Includes the session most training skips: how to catch the tool being confidently wrong. This is the kit to run yourself — live facilitation is separate. Delivered within 5 business days.
once-off · real PayFast checkout
Content Automation Sprint
A month of your marketing content produced in one batch: brand voice guide, 30 days of channel-matched social posts on a calendar, up to 20 product or service descriptions, and a 5-email sequence. You get the scheduling file and the prompts, so you can run next month yourself. Every piece is human-reviewed before it reaches you, and nothing is ever auto-posted to your accounts. Delivered within 5 business days.
once-off · real PayFast checkout
Contract & Document Review
Send us up to 5 contracts — supplier agreements, leases, SLAs, terms — and get a plain-English summary of each: what you've committed to, all the money, every date, how you get out, auto-renewal traps, and the clauses worth negotiating, each quoted with its clause number. Plus one obligations calendar across the whole set. A summary and risk-flagging service — not legal advice. Delivered within 3 business days.
once-off · up to 5 documents · real PayFast checkout
Monitor and Growth default to a monthly report — want weekly or quarterly instead? Choose your cadence here.
Monitor
Small business — the essentials, tracked monthly
real PayFast subscription · first report within your first billing month
Growth
Growing business — competitor & content intelligence
real PayFast subscription · first report within your first billing month
Intelligence
Established business — daily monitoring, deeper reach
not open for real subscriptions yet — join the waitlist
Managed
Prospectus AI Growth Management — real work, delivered each month
real PayFast subscription · concierge onboarding, not automated
Not sure yet?
Run the free Checkup first — the tier that fits gets obvious once you can see the real gaps.
Run GEO/SEO Checkup →Growth Report, BI Dashboard, Annual Report, Media Monitoring Report, Customer Voice Report, Buyer Questions Report, Influencer Shortlist, BI Consulting Hour, Landing Pages, Verified Campaign Launch QA, Analytics Foundation, the five AI Services, Managed, Monitor, and Growth all check out for real, through PayFast, today. Monitor and Growth run a real monthly pipeline (Website Health tracked over time + a WebSearch-based AI-visibility sweep, tested end-to-end before launch) — your portal is at monitor-portal.html once subscribed. Intelligence isn't open yet: its Google Analytics integration needs your own Google account connected, which isn't self-service here yet — request a connection and we'll reach out to run it with you directly.
Prospectus Agency
Real API access for agencies managing multiple clients' website intelligence.
10 businesses included · real PayFast checkout
Additional business: R1,500–R2,500/month, arranged by hand for now. White-label reports, client dashboards, competitor tracking and AI visibility monitoring aren't built yet — this launches with one real endpoint (Website Health), more added as they're built.
Subscribe — R24,500/moGrowth Report, BI Dashboard, Annual Report, Media Monitoring Report, Customer Voice Report, Buyer Questions Report, Influencer Shortlist, BI Consulting Hour, Landing Pages, Verified Campaign Launch QA, Analytics Foundation, the five AI Services, Managed, Monitor, and Growth check out for real, through PayFast. Intelligence is recorded here and followed up by hand — see the note below.